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Great brands are easily recognized by their Logos. But why is it that when you can associate a logo with a brand the brand is automatically assumed as a magnificent brand? That's the trick people. That's what logos re designed to make you understand. Smart organizations express their greatness and quality through their creative logo designs. That is the sole reason why you hear experts stressing in the importance of corporate logo design in brand identity. A good corporate logo design helps you take your brand image to new heights.
Your company's logo is the prime visual element that displays your over all brand identity. Your logo not only appears on your website but it is a compulsory design element found on your business stationery, banners, business cards and all mediums of advertisements and a good logo design will always gives away a strong image of your brand. We emphasis on the importance of Corporate logo design for your brand identity because it is not just important for your brand to appear good looking, a rightly designed logo will evoke feelings of trust and reliability to boost your brand desirability.
Now, let's see the typical example of a good logo design. You can study these examples and use it a source to get an inspiration that compels you to design a unique logo that will suit your business. McDonalds' large 'M' letter logo is a good example, Walmart with a star symbol between its syllables is also a good one and Burger King's logo should be the first thing that pops up in your head when you hear the word 'burger'. All of the examples above have basic characteristics of a good logo design which are unique, simple and easy to remember. You should strive to implement all these basic characteristics whenever you want to design a logo. It will not be an easy task to achieve. But in the end it will reward you nicely because this logo will be your identity to the world.
Logos are meant to be timeless because the brand image is associated with them. If the logo is constantly altered, the brand image of the company which it represents, will not stick into the mind of the customer. Apple's logo design has changed very little since its 1976 except for its color and its one of the most memorable logos of all times.
The colors of a company's logo must be in harmony with each other and create a perfect color balance which also defines its company. The color of your logo should not simply be appealing, but should also translate well in monochrome or grey scale and be discernible to colorblind people.